Fashion Felons

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Jeans are now a very popular form of casual dress around the world, and have been so for decades. They come in many styles and colors; however, “blue jeans” are particularly identified with American culture, especially the American Old West. The American population spent more than $14 billion on jeans in 2004.

After James Dean popularized them in the movie, Rebel Without a Cause, wearing blue jeans by teenagers and young adults became a symbol of youth rebellion during the 1950s. Because of this, they were sometimes banned in theaters, restaurants and schools

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During the 1960s the wearing of blue jeans became more acceptable. By the 1970s had become a general fashion in the United States, at least for informal wear.

Notably, in the mid-1970s the denim and textiles industry was revolutionized by the introduction of the stone-washing technique by GWG (Great Western Garment Co.). Entrepreneur, importer, and noted eccentric Donald Freeland of Edmonton, Alberta pioneered the method, which helped to bring denim to a larger and more versatile market. Denim suddenly became an attractive product for all age groups and Freeland became one of the most important innovators in the history of denim and denim products. Acceptance of jeans continued through the 1980s and 1990s to the point where jeans are now a wardrobe staple, with the average North American owning seven pairs.

Jeans can be worn very loose in a manner that completely conceals the shape of the wearer’s lower body, or they can be snugly fitting and accentuate the body. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss denominated its flagship product “waist overalls” rather than “jeans”. See Our “worn to comfort” Green Jeans at a huge savings

Denim Jeans are today one of the most popular items of clothing for both Sexes. The right pair of Jeans on the right set of legs and tush can make for the hottest look a Woman can have.

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